REBORN
L’AMARO
DEL RE
REBORN – l’Amaro del re
REBORN – l’Amaro del re
Discover REBORN: The Amaro That Breaks the Rules
REBORN was born from the idea of reinventing the classic Gimlet cocktail by blending tradition with innovation. With historical roots dating back to 1900, the Gimlet is renowned for its mix of gin, lime juice, and sugar. We added a special ingredient: verbena, a plant with ancient beneficial properties, celebrated for its digestive virtues and unique flavor.
A Unique and Versatile Taste
REBORN stands out for its perfect balance of citrus, floral notes, and the freshness of verbena. It is a modern and inclusive amaro, crafted to be enjoyed by everyone, regardless of preferences. Ideal when served neat, in cocktails, as an aperitif, or after dinner, it adapts to any occasion, delivering a refined and accessible taste experience.
Perfect for Every Palate
We conducted over 30 tests to create a recipe that is both balanced and surprising. REBORN is not your traditional amaro: it is smooth, pleasant, and appeals even to those who typically shy away from bitter flavors. It’s the ideal choice for anyone seeking something different.
Try REBORN: the amaro that redefines the pleasure of drinking.
REBORN – l’Amaro del re
REBORN – l’Amaro del re
Discover REBORN: The Amaro That Breaks the Rules
REBORN was born from the idea of reinventing the classic Gimlet cocktail by blending tradition with innovation. With historical roots dating back to 1900, the Gimlet is renowned for its mix of gin, lime juice, and sugar. We added a special ingredient: verbena, a plant with ancient beneficial properties, celebrated for its digestive virtues and unique flavor.
A Unique and Versatile Taste
REBORN stands out for its perfect balance of citrus, floral notes, and the freshness of verbena. It is a modern and inclusive amaro, crafted to be enjoyed by everyone, regardless of preferences. Ideal when served neat, in cocktails, as an aperitif, or after dinner, it adapts to any occasion, delivering a refined and accessible taste experience.
Perfect for Every Palate
We conducted over 30 tests to create a recipe that is both balanced and surprising. REBORN is not your traditional amaro: it is smooth, pleasant, and appeals even to those who typically shy away from bitter flavors. It’s the ideal choice for anyone seeking something different.
Try REBORN: the amaro that redefines the pleasure of drinking.
An Artisan Journey in 2023
In 2023, we combined our ideas and visions to create a unique and innovative amaro. Its distinctive flavor was developed through numerous tastings and refinements in collaboration with the renowned Distilleria La Cava in Riva presso Chieri. This partnership allowed us to craft a high-quality artisanal amaro, perfect for those seeking an authentic and remarkable taste experience.
“REBORN” and the Lion symbol
REBORN, meaning “rebirth,” represents a journey of challenges and sacrifices that led us to create a truly unique amaro.
Inspired by centuries-old traditions, REBORN stands out for its innovative character and its ability to make a lasting impression in the world of artisanal spirits.
The lion, chosen as its symbol, embodies strength and determination—values that drive our vision. Just as the lion is the “king” of the savannah, REBORN is destined to reign in the world of amari, becoming a benchmark for those seeking an extraordinary taste experience.
Try REBORN: the amaro that redefines tradition with a modern twist.
REBORN is the Essence of Rebirth
Verbena, the beating heart of REBORN, brings a unique freshness, making it perfect for any occasion.
Neat or mixed, REBORN turns every cocktail into a masterpiece of flavor.
REBORN is more than an amaro: it’s a sensory journey that blends centuries-old traditions with modern innovation.
